Inside our AI Amazon Business Repricer — and why margin floors matter
How we built a repricer that wins the Buy Box without dragging your profit through the floor.
Most repricers solve the wrong problem. They optimise for 'lowest price wins' — and then quietly torch your margin while you sleep. Ours starts from a different question: what's the highest price you can charge and still win the Buy Box?
The race to the bottom is a feature, not a bug
Cheap repricers chase the lowest price because it's the easiest signal to optimise. The trouble is the moment a competitor matches you, you're both worse off — and the buyer barely notices.
We instrument the Buy Box itself: ratings, FBA status, fulfilment speed, stock depth, returns. Then we ask: how high can we price and still win the box 90% of the time?
A simplified view of what the system actually does behind the scenes.
Floors are sacred
Every repricing rule starts with a floor — a price below which we will literally never go, even if it costs you the Buy Box. This is the single biggest difference between a repricer that grows your business and one that ends it.
- Per-SKU minimum margin (e.g. 18%)
- Per-brand MAP guard rails
- Optional inventory-velocity overrides for clearance
What changed for our pilot sellers
A typical pilot looks like this: Buy Box share holds at 88–94%, average sell price rises 4–7%, and the number of 'oh god what happened overnight' Slack messages drops to zero.
How we built a repricer that wins the Buy Box without dragging your profit through the floor.
Talk to our team